diff --git a/COMPANY_PROFILE.md b/COMPANY_PROFILE.md
new file mode 100644
index 0000000..3443d37
--- /dev/null
+++ b/COMPANY_PROFILE.md
@@ -0,0 +1,10 @@
+# ملف الشركة الناشئة
+
+* **الاسم**: Tripz
+* **القطاع**: Mobility (التنقل)، تقنيات النقل، السفر
+* **المرحلة**: Pre-seed
+* **الدولة**: مصر (تستهدف التوسع في الشرق الأوسط وشمال أفريقيا)
+* **الإيرادات**: في مرحلة مبكرة / بناء منتج عامل (MVP)
+* **نوع التمويل المطلوب**: رأس مال جريء (VC)، منح (Grants)، مسرعات أعمال (Accelerators)
+
+هذا الملف يستخدم لتحليل الفرص الاستثمارية وتحديد مدى توافقها (Fit Score) مع الشركة.
diff --git a/INVESTOR_PITCH_AR.md b/INVESTOR_PITCH_AR.md
new file mode 100644
index 0000000..3714324
--- /dev/null
+++ b/INVESTOR_PITCH_AR.md
@@ -0,0 +1,22 @@
+<div dir="rtl" lang="ar">
+
+# منصة ScoutIQ: ذكاء استثماري متطور
+
+**ScoutIQ** هي منصة متقدمة لذكاء المستثمرين (Investor Intelligence Platform) مصممة خصيصاً لسوق منطقة الشرق الأوسط وشمال أفريقيا (MENA).
+
+### ما هي ScoutIQ؟
+هي أداة تعتمد على الذكاء الاصطناعي لجمع وتحليل الفرص الاستثمارية بشكل آلي. تهدف المنصة إلى تزويد المستثمرين برؤى دقيقة ومدعومة بالبيانات لاتخاذ قرارات استثمارية مدروسة بسرعة وكفاءة عالية.
+
+### لماذا ScoutIQ؟
+1.  **الذكاء الاصطناعي في صميم العمل:** نستخدم خوارزميات متطورة لتحليل السوق وتحديد الفرص الواعدة.
+2.  **الأتمتة والفعالية:** تقليل الوقت والجهد في البحث والتحليل اليدوي.
+3.  **جزء من منظومة متكاملة:** ScoutIQ ليست منتجاً معزولاً، بل هي جزء من منظومة تقنية شاملة تشمل منصات التنقل (Tripz, Intaleq)، ومنصة التحقق من الهوية (Musadeq)، ومنصة الأتمتة والذكاء الاصطناعي (Nabeeh).
+4.  **التوسع:** نركز على أسواق واعدة مثل مصر، سوريا، ومنطقة الشرق الأوسط عموماً.
+
+### الرؤية الاستثمارية
+نحن نبني بنية تحتية تقنية تمكن المستثمرين من استغلال البيانات لاتخاذ قرارات حاسمة في أسواق سريعة النمو.
+
+---
+**للمزيد من المعلومات والتواصل حول فرص الاستثمار، يرجى مراسلتنا عبر تليجرام.**
+
+</div>
diff --git a/app/Services/Crawler/AiAnalyzer.php b/app/Services/Crawler/AiAnalyzer.php
index 677d166..3e67637 100644
--- a/app/Services/Crawler/AiAnalyzer.php
+++ b/app/Services/Crawler/AiAnalyzer.php
@@ -23,24 +23,41 @@ class AiAnalyzer
      */
     public function analyze(string $title, string $description): array
     {
+        $companyProfile = '';
+        $profilePath = __DIR__ . '/../../../COMPANY_PROFILE.md';
+        if (file_exists($profilePath)) {
+            $companyProfile = file_get_contents($profilePath);
+        }
+
         if (!$this->apiKey) {
             return $this->fallbackAnalysis($title, $description);
         }
 
         $prompt = <<<PROMPT
-You are ScoutIQ, an investor intelligence AI. Analyze the following startup/investment content and return a JSON object with:
-- "type": one of ["grant", "competition", "demo_day", "event", "partnership", "investment", "news", "other"]
-- "opportunity_type": one of ["vc_funding", "accelerator", "incubator", "grant", "competition", "demo_day", "event", "partnership", "other"]
-- "score": integer 0-100 (relevance to startups seeking funding)
-- "tags": array of relevant tags (max 5)
-- "is_opportunity": boolean (true if it's a funding/investment opportunity)
-- "summary": 1-2 sentence summary in Arabic language of what this is, highlighting key strengths and contact/application info if present
-- "organization_name": extracted organization name if any, or null
-- "country": extracted country if any, or null
+You are ScoutIQ, an investor intelligence AI. Analyze the following startup/investment content and evaluate its fit for our startup based on the provided company profile.
 
+Company Profile:
+{$companyProfile}
+
+Content to Analyze:
 Title: {$title}
 Description: {$description}
 
+Return a JSON object with EXACTLY these fields:
+- "type": one of ["grant", "competition", "demo_day", "event", "partnership", "investment", "news", "other"]
+- "opportunity_type": one of ["vc_funding", "accelerator", "incubator", "grant", "competition", "demo_day", "event", "partnership", "other"]
+- "fit_score": integer 0-100 (Match score based on how well this opportunity fits the Company Profile: sector, stage, country, etc.)
+- "tags": array of relevant tags (max 5)
+- "is_opportunity": boolean (true if it's a funding/investment opportunity that is relevant to our profile)
+- "summary": 1-2 sentence summary in Arabic of what this is
+- "organization_name": extracted organization name if any, or null
+- "country": extracted country if any, or null
+- "why_it_matters": array of strings in Arabic (2-3 bullet points of why this is a good fit and why we should care)
+- "requirements": array of strings in Arabic (2-3 bullet points of the most important requirements or eligibility criteria)
+- "deadline": string (extracted deadline date, or null if not found)
+- "effort": string (one of ["عالي", "متوسط", "منخفض"] depending on the effort required to apply)
+- "potential_return": string (one of ["عالي", "متوسط", "منخفض"] depending on the value it brings)
+
 Respond ONLY with valid JSON, no markdown, no code fences.
 PROMPT;
 
@@ -264,12 +281,17 @@ PROMPT;
         return [
             'type' => $type,
             'opportunity_type' => $opportunityType,
-            'score' => $score,
+            'fit_score' => $score,
             'tags' => $tags,
             'is_opportunity' => $isOpportunity,
             'summary' => substr($description, 0, 200),
             'organization_name' => $orgName,
             'country' => $country,
+            'why_it_matters' => ['فرصة عامة'],
+            'requirements' => ['غير محدد'],
+            'deadline' => null,
+            'effort' => 'متوسط',
+            'potential_return' => 'متوسط',
         ];
     }
 }
\ No newline at end of file
diff --git a/app/Services/Crawler/Collector.php b/app/Services/Crawler/Collector.php
index 51bfe47..601d3fa 100644
--- a/app/Services/Crawler/Collector.php
+++ b/app/Services/Crawler/Collector.php
@@ -250,7 +250,7 @@ class Collector
     private function createOpportunity(array $entry, array $analysis, ?int $orgId, array $source): void
     {
         try {
-            $score = min(100, max(0, $analysis['score'] ?? 10));
+            $score = min(100, max(0, $analysis['fit_score'] ?? $analysis['score'] ?? 10));
 
             $stmt = $this->pdo->prepare(
                 "INSERT INTO opportunities (title, description, type, organization_id, url, status, score, raw_data) 
@@ -293,7 +293,7 @@ class Collector
                 $oppType = $analysis['opportunity_type'] ?? $analysis['type'] ?? 'other';
                 $importantTypes = ['vc_funding', 'accelerator', 'incubator', 'grant', 'competition'];
 
-                if ($score >= $minScore && in_array($oppType, $importantTypes)) {
+                if ($score >= $minScore && in_array($oppType, $importantTypes) && !empty($analysis['is_opportunity'])) {
                     $orgName = '';
                     if ($orgId) {
                         $orgStmt = $this->pdo->prepare("SELECT name FROM organizations WHERE id = ?");
@@ -304,10 +304,15 @@ class Collector
                     $this->notifier->notifyNewOpportunity([
                         'title' => $entry['title'],
                         'type' => $oppType,
-                        'score' => $score,
+                        'fit_score' => $score,
                         'url' => $entry['url'],
                         'description' => $analysis['summary'] ?? $entry['description'],
                         'org_name' => $orgName,
+                        'why_it_matters' => $analysis['why_it_matters'] ?? [],
+                        'requirements' => $analysis['requirements'] ?? [],
+                        'deadline' => $analysis['deadline'] ?? null,
+                        'effort' => $analysis['effort'] ?? 'متوسط',
+                        'potential_return' => $analysis['potential_return'] ?? 'متوسط',
                     ]);
                 }
             }
diff --git a/app/Services/Notification/TelegramNotifier.php b/app/Services/Notification/TelegramNotifier.php
index 9a814c4..be8a905 100644
--- a/app/Services/Notification/TelegramNotifier.php
+++ b/app/Services/Notification/TelegramNotifier.php
@@ -159,36 +159,52 @@ class TelegramNotifier
     public function notifyNewOpportunity(array $opportunity): void
     {
         $title = $opportunity['title'] ?? 'Untitled';
-        $type = $opportunity['type'] ?? 'other';
-        $score = $opportunity['score'] ?? 0;
+        $fitScore = $opportunity['fit_score'] ?? 0;
         $url = $opportunity['url'] ?? '';
-        $desc = $opportunity['description'] ?? '';
         $orgName = $opportunity['org_name'] ?? '';
+        $whyItMatters = $opportunity['why_it_matters'] ?? [];
+        $requirements = $opportunity['requirements'] ?? [];
+        $deadline = $opportunity['deadline'] ?? null;
+        $effort = $opportunity['effort'] ?? 'متوسط';
+        $potentialReturn = $opportunity['potential_return'] ?? 'متوسط';
 
-        $typeTranslations = [
-            'vc_funding' => 'تمويل رأس مال جريء (VC)',
-            'accelerator' => 'مسرعة أعمال (Accelerator)',
-            'incubator' => 'حاضنة أعمال (Incubator)',
-            'grant' => 'منحة (Grant)',
-            'competition' => 'مسابقة (Competition)',
-            'demo_day' => 'يوم عرض المشاريع (Demo Day)',
-            'event' => 'فعالية (Event)',
-            'partnership' => 'شراكة (Partnership)',
-            'other' => 'أخرى',
-        ];
-        $translatedType = $typeTranslations[$type] ?? $type;
+        $effortEmoji = (str_contains($effort, 'عالي') || str_contains(strtolower($effort), 'high')) ? '🔴' : ((str_contains($effort, 'متوسط') || str_contains(strtolower($effort), 'medium')) ? '🟡' : '🟢');
+        $returnEmoji = (str_contains($potentialReturn, 'عالي') || str_contains(strtolower($potentialReturn), 'high')) ? '🟢' : ((str_contains($potentialReturn, 'متوسط') || str_contains(strtolower($potentialReturn), 'medium')) ? '🟡' : '🔴');
 
-        $message = "💡 *فرصة استثمارية جديدة:* {$title}\n\n";
-        $message .= "▪️ *النوع:* {$translatedType}\n";
-        $message .= "▪️ *درجة الأهمية:* {$score}/100\n";
+        $message = "💡 *ScoutIQ*\n\n";
+        $message .= "*{$title}*";
         if ($orgName) {
-            $message .= "▪️ *الجهة:* {$orgName}\n";
+            $message .= " – {$orgName}";
         }
-        if ($desc) {
-            $message .= "\n*الملخص ونقاط القوة:*\n_{$desc}_\n";
+        
+        $message .= "\n\n🔥 *Match Score:* {$fitScore}/100\n";
+        
+        if (!empty($whyItMatters)) {
+            $message .= "\n*لماذا تهمك؟*\n";
+            foreach ((array)$whyItMatters as $why) {
+                $message .= "• {$why}\n";
+            }
         }
+        
+        if (!empty($requirements)) {
+            $message .= "\n*المتطلبات:*\n";
+            foreach ((array)$requirements as $req) {
+                $message .= "• {$req}\n";
+            }
+        }
+        
+        if ($deadline) {
+            $message .= "\n*الموعد النهائي:*\n{$deadline}\n";
+        }
+        
+        $message .= "\n*الجهد المطلوب:*\n{$effortEmoji} {$effort}\n";
+        $message .= "\n*العائد المحتمل:*\n{$returnEmoji} {$potentialReturn}\n";
+        
+        $message .= "\n*الإجراء:*\n";
         if ($url) {
-            $message .= "\n🔗 [رابط التقديم والتواصل]({$url})";
+            $message .= "[قدم الآن]({$url})";
+        } else {
+            $message .= "لا يوجد رابط متاح";
         }
 
         $this->send($message, 'opportunity');